IT'S TIME FOR A HEALTHY SHAKE-UP
We should all be reducing the amount of salt we eat. Along with sugar and fat, high-sodium diets aren't good for our health or our hearts. But salty foods are so delicious! Salt brings out the flavour of our favourite foods and we all want to live with more flavour, not less. The current low sodium salts just don't taste very nice. It's time for a new, natural and tasty salt to help everyone reduce the risk of high blood pressure and heart disease.
Pinchful. A Mineral-rich salt harvested from the Atacama sea beds - where it naturally dries under the Chilean sun for a clean, pure taste. Our salt is 30% lower in sodium than regular salt. Studies show that if we all reduced our sodium intake by 25% it will protect your heart and the NHS.
- All-natural, sun-dried grains
- Clean, bright, salty flavour
- Handy cardboard pinch pot designed for home chefs
- 10% of profits to food charities
A Pinchful of profits
Cooking from scratch is a great way to keep an eye on your family's health. But not everyone has the means to rustle up something fresh every night. That's why we donate 10% - or a pinchful - of our profits to food charities that support families and communities in need. Because everyone deserves to eat well.
Ingredients
Sea Salt (>99%) With Naturally Occurring Potassium Chloride & Magnesium Carbonate (Anti-Caking Agent <1%)
Store in a cool, dry place and keep out of reach of children
